Hancock Peanut Company

Peanuts

More Than Peanuts: How Hancock Peanut Company Brings Family, Flavor, and Tradition Together

At Hancock Peanut Company, peanuts are more than a snack — they are a tradition, a connection, and a reminder of what matters most. From holiday gatherings to everyday moments shared with family and friends, our gourmet peanuts have a way of bringing people together around the table, year after year.

The holidays are a special time, filled with laughter, storytelling, and the familiar comfort of foods that remind us of home. Whether it’s a bowl of salted cocktail peanuts set out for guests or a tin of chocolate covered peanuts wrapped as a thoughtful gift, peanuts have long been part of those meaningful moments. At Hancock Peanut Company, we are proud to play a small role in those big memories.

Our commitment starts at the source. We carefully select affordable gourmet peanuts from the top tier of each harvest, ensuring quality you can taste in every bite. By working closely with trusted growers, we’re able to deliver peanuts that are fresh, flavorful, and crafted with care — the same care we put into everything we do as a family-focused business.

Each variety we offer has its own place at the table. Honey roasted peanuts deliver the perfect balance of sweetness and crunch, making them a favorite for both kids and adults alike. Salted cocktail peanuts offer a classic, savory flavor that pairs perfectly with holiday entertaining, game days, or quiet evenings at home. And for those who enjoy something a little more indulgent, our chocolate covered peanuts blend rich chocolate with premium peanuts for a treat that feels both nostalgic and special.

An open can of Hancock Peanuts chocolate covered nuts sits on a glass plate with the lid beside it, while magazines and a floral napkin are partially visible in the background.

While the holidays often highlight the importance of food and togetherness, these values don’t disappear when the decorations come down. At Hancock Peanut Company, we believe the best moments happen year-round — from summer cookouts to family road trips, from office celebrations to simple nights spent reconnecting at home. Our gourmet peanuts are made to fit seamlessly into all of those moments.

What truly sets Hancock Peanut Company apart is our belief in keeping things personal. We understand that behind every order is a family tradition, a thoughtful gift, or a moment meant to be shared. That’s why we focus on consistency, quality, and affordability — so everyone can enjoy gourmet peanuts without compromise.

Peanuts have a unique way of sparking conversation and connection. A shared snack becomes an invitation to slow down, laugh, and enjoy the company around you. In today’s fast-paced world, those moments matter more than ever. We are honored to be part of family gatherings, holiday celebrations, and everyday rituals that bring people closer together.

As you plan your celebrations — during the holidays or any time of year — we invite you to make Hancock Peanut Company part of your tradition. Whether you’re serving honey roasted peanuts, salted cocktail peanuts, or chocolate covered peanuts, you’re sharing something that’s been crafted with pride, care, and a deep appreciation for family and friends.

Because at the end of the day, it’s not just about peanuts. It’s about the memories made while enjoying them — together.


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Hancock Peanuts Thanks TEAM BONEYARD for a Phenomenal Partnership

ECU Football Team Boneyard Hancock Peanut Company Team Boneyard Salted Peanuts Hancock Peanut Company

At Hancock Peanuts, we believe in the power of community, collaboration, and commitment—and our recent partnership with Team Boneyard is a shining example of what can be accomplished when these values come together. We are proud to announce that every single one of the 252 special-edition cans of peanuts has officially sold out! Thanks to the enthusiastic support of Pirate Nation, this campaign has raised an incredible $2,520 for Team Boneyard, directly benefiting the student-athletes of East Carolina University (ECU).

This initiative wasn’t just about selling peanuts—it was about investing in a vision. Team Boneyard is dedicated to building a stronger future for ECU Athletics by empowering student-athletes through NIL (Name, Image, and Likeness) opportunities. As a family-owned company rooted in North Carolina, Hancock Peanuts is honored to play a role in that mission. We know firsthand that success on and off the field starts with strong support systems, and Team Boneyard exemplifies what it means to uplift and inspire.

From day one, the energy behind this collaboration was electric. Pirate fans, alumni, and community members responded with overwhelming excitement. Each purchase was more than just a can of delicious Virginia-style peanuts—it was a show of support for the athletes who wear the purple and gold with pride. Every bite helped fund opportunities for these young men and women to grow as leaders, competitors, and representatives of ECU.

We’d like to extend a special thank you to everyone involved in making this partnership a success. To the Team Boneyard leadership and volunteers—your passion and dedication laid the groundwork for an impactful campaign. To our customers—thank you for your enthusiasm and for spreading the word far and wide. And to the ECU student-athletes—your hard work and determination inspire us. It’s an honor to support you in your pursuit of excellence.

This is only the beginning. At Hancock Peanuts, we remain committed to supporting initiatives that make a real difference in our community. We look forward to growing our relationship with Team Boneyard and continuing to find new, creative ways to give back. Whether it’s through future product collaborations or new fundraising campaigns, we are excited about what’s ahead.

To everyone who bought a can, told a friend, shared a post, or cheered us on—thank you. You helped turn a simple idea into a meaningful contribution. Pirate Nation showed up in full force, and the results speak for themselves. Together, we’ve proven that when passion meets purpose, great things happen.

Go Pirates!

-Scott Hancock Duke | ECU c/o ’06 & ’08

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Power Up Your Summer with the Mighty Peanut: A Snacking Superstar

Nut News Today Hancock Peanut Company

Summer is here, and with it comes the desire for light, refreshing, and convenient snacks. While chips, cookies, and ice cream may be tempting, they often lack the nutritional value we need to stay energized throughout the warm weather months. Luckily, there’s a healthy and delicious hero waiting in the wings: the humble peanut.

Peanuts, despite their name, are not actually nuts; they’re legumes, part of the pea family. This classification gives them a unique nutritional profile, making them a powerhouse of health benefits. But don’t let their small size fool you – peanuts pack a mighty punch when it comes to good-for-you nutrients.

A Nutritional Powerhouse:

  • Protein Power: Just one ounce of peanuts boasts a whopping 8 grams of protein. This makes them an ideal snack for athletes, busy professionals, or anyone looking for a sustained energy boost. Protein helps keep you feeling fuller for longer, reducing cravings and unhealthy snacking habits.
  • Healthy Fats: Peanuts are a great source of monounsaturated and polyunsaturated fats, the “good fats” that your body needs. These fats contribute to heart health, lower bad cholesterol, and promote feelings of satiety.
  • Fiber Fantastic: A single serving of peanuts provides around 3 grams of dietary fiber. Fiber is essential for gut health, digestion, and regulating blood sugar levels.
  • Vitamin & Mineral Rich: Peanuts are a treasure trove of essential vitamins and minerals, including vitamin E, vitamin B6, niacin, magnesium, potassium, phosphorus, and manganese. These micronutrients play a vital role in various bodily functions, from maintaining healthy skin and hair to supporting energy production and bone health.

The Perfect Summer Snack:

Peanuts are a summer snacking superstar for several reasons:

  • Portability: Peanuts are lightweight, easy to pack, and require no refrigeration. Throw a handful in your bag, purse, or lunchbox for a healthy and convenient snack on the go.
  • Versatility: Enjoy peanuts on their own, or get creative! Add them to trail mix, homemade granola bars, yogurt parfaits, or even a refreshing summer salad. They also pair beautifully with chopped fruits like apples or berries.
  • Shelf Life: Unlike many fresh fruits and vegetables, peanuts have a long shelf life. Store them in a cool, dry place in their shells for up to a year, or in a sealed container for several months after shelling. This makes them a perfect pantry staple for healthy snacking any time.
  • Budget-Friendly: Peanuts are a very affordable source of protein and healthy fats. This makes them an accessible and budget-conscious snack option for everyone.

Beyond Snacking: Culinary Versatility of Peanuts:

Peanuts aren’t just limited to snacking! They can be a delicious and nutritious addition to various summer dishes:

  • Peanut sauces: Whip up a flavorful peanut sauce for dipping vegetables, spring rolls, or even grilled chicken or tofu.
  • Peanut butter alternatives: For those with nut allergies, peanuts can be a fantastic substitute. Make your own peanut butter at home for complete control over ingredients and sweetness levels.
  • Peanut-crusted dishes: Add a crunchy and protein-rich twist to chicken, fish, or vegetables by coating them in a mixture of crushed peanuts and spices before baking or pan-frying.
  • Salad toppings: Sprinkle chopped peanuts over your favorite summer salads for an extra protein and textural boost.

Peanuts: A Sustainable and Eco-Friendly Choice:

Peanuts are a leguminous crop, which means they have a symbiotic relationship with nitrogen-fixing bacteria in the soil. These bacteria help replenish nitrogen in the soil, reducing the need for synthetic fertilizers. Additionally, peanuts require less water than many other crops, making them a more sustainable choice for a water-conscious world.

Peanuts: A Snacking Hero for Everyone:

With their impressive nutritional profile, portability, versatility, and affordability, peanuts are a true summer snacking hero. So next time you’re looking for a healthy and satisfying way to beat the summer heat, reach for a handful of peanuts. Your taste buds and your body will thank you!

 


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Alumnus launches peanut passion project

“A flash of Pirate-inspired flare adorns every can of Hancock Peanut Company. peanuts. The purple stripes on the logo of the golden legumes highlight the talents and family history of East Carolina University alumnus Scott Hancock Duke ’06 ’08.

Duke launched Hancock Peanut Co. in July and began a new retail chapter in his family’s peanut business history. Peanuts were not in his career plans when Duke was completing degrees in media production and health communications in the College of Fine Arts and Communication. Still, the family business and history were always on his mind.

Duke lives in Greenville and runs a digital marketing business where he manages his clients’ website design and social media marketing needs. The work fuels his new passion project.

Most people would be unaware that nearly everyone has a passing knowledge of Hancock Peanut Company. Duke’s great-grandfather, Robert Hancock Jr., created the original peanut man model – that became known as Mr. Peanut.

Duke said his great-grandfather was asked by the owner of Planter’s to carve the model from a sketch. Large wrought iron statues of Mr. Peanut topped the pillars around the factory in Suffolk, Virginia.

Hancock also contributed to the industry with his hand-built peanut sheller and started Hancock Peanut Company in Courtland, Virginia. They were buyers, sellers and shellers of high-grade Virginia peanuts. His shellers are in museums in Virginia.

An ECU alumnus with a beard sits at a table showcasing Hancock Peanuts Scott Hancock Duke products, including cans, hats, and shirts. Boxes labeled Hancock Peanut Co. are stacked behind him in a brightly lit room.

“He didn’t seek patents. He was an industrialist trying to figure out how to make something work and more interested in the next steps than thinking about down the road,” Duke said. “Today’s peanut shellers are a modernized version of the original.”

In the 1960s, Duke’s grandfather ran the company. He sold the company to his partners in the early 80s and retired.

Duke has long wondered what would have happened if the company had stayed in the family. His mother and her siblings may have had the opportunity to run the business if times had been different.Duke began researching the company name and history and found the name available. He trademarked the company name and kick-started the company’s new retail brand.

He said they were ecstatic when he approached the processors in Virginia to let them know he was starting a retail peanut business under the family banner. The processors work in the middle of the industry. They package the retail products that Duke sells.

Antique peanut jars and company memorabilia accent Duke’s home office. They inspired his designs for the company’s new logo. He’s building the business from the ground up. He processes orders, sells swag and writes a peanut news blog surrounded by the inspiration of the Hancock brand.

Duke says the jumbo peanuts selected for sale are from the top 1% of the crop. They are grown in Virginia and the Carolinas.

His current business is all about the No. 1 seller, the salted cocktail peanuts. He’s worked with local vendors to create peanut-themed shirts, ballcaps and a Hancock Peanut Co. tumbler. Chocolate covered peanuts launched in early winter and quickly became a top seller. A honey roasted version is now available.

An ECU alumnus holds shelled peanuts above a table with Hancock Peanut Company Scott Hancock Duke cans, a green and yellow cap, and a beige cloth featuring the yellow Hancock Peanuts logo.

“People like peanuts. They are really fantastic,” Duke said. “Anyone who tries them comes back to order more.”

Duke loves his product and eats peanuts every day. He’s hopeful others will love them as much as he does. He regularly offers discounts to encourage customers to give them a try. Shoppers who enter the code PIRATECU will receive a discounted rate when they purchase peanuts.

More marketing efforts are on the way. ECU public relations student Kelsey Keene is working as a social media intern for Hancock Peanuts. Keene will focus on expanding the brand’s digital exposure.

Duke plans to grow his footprint in Greenville and throughout Pirate Nation gradually. The next steps include finding an investor or partner and a distribution effort to get Hancock peanuts on shelves in North Carolina retailers. Duke has gained ECU trademark licensing, and limited edition ‘Proud Pirate Peanuts’ are in the works with the ECU Alumni Association and expected to launch in mid-April.

To learn more about the company and peanut history, visit Hancock Peanut Co.

Written By: PATRICIA EARNHARDT TYNDALL | Original Publishing: ECU NEWS SERVICES 


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